B2B Wave alternative
A B2B Wave alternative that costs US$39, not £270, a month
B2B Wave is a broad wholesale e-commerce platform. If what you actually need is an online trade catalogue with the right price for every customer, TradeCatalog Pro gives you that for US$39 a month, with no limit on products, team members or named price lists.
Free includes Standard prices and whole-account discounts. Pro adds negotiated prices, price books and scheduled changes for US$39 a month, with your whole team included.
The price difference
What each plan lists.
| What you need | TradeCatalog | B2B Wave Pro |
|---|---|---|
| Monthly price | US$39/month (or US$390/year) | £270/month (introductory £135/month for 3 months) |
| Free plan | Up to 100 products, no expiry | No |
| Users | Unlimited team members | 10 users included |
| Products | Unlimited on Pro | 20,000 |
| Customer price lists | Unlimited named price lists | 20 included; extras cost more |
| Trial | 14 days of Pro, no card | See B2B Wave |
From b2bwave.com/pricing, checked September and October 2026. Add-ons and enterprise terms vary. TradeCatalog’s price follows where you are. Competitor figures stay in the published currency.
Over a year, TradeCatalog Pro costs US$390. B2B Wave Pro at the published list price costs £3,240. That comparison uses their standard monthly price, not the introductory £135.
Get your catalogue live in an afternoon
AI import takes your CSV, Excel, PDF price list or even a photo, maps the columns and lets you check every row before you publish.
Per-customer pricing without the limits
Free includes a whole-account discount or markup. Pro adds brand and category rules, negotiated product prices and unlimited customer price books.
Scheduled price changes, emailed per customer
On Pro, set the date and new prices. Each customer is emailed their own before-and-after prices on the day.
Your brand, your domain
On Pro, use a white-label subdomain or your own custom domain (portal. or order. on your company domain), and download customer-specific PDF price lists.
Reps, regions and roles
On Pro, group accounts by region, assign reps, and control what each team member can change. Owner and Admin are already included on every plan.
Multi-supplier basket for your buyers
Buyers who also buy from other TradeCatalog suppliers search everyone in one place and send one basket. Each supplier receives its own order.
API and AI connectors
A REST API on Pro, plus ChatGPT and Claude connectors on every plan, to query products, prices and customers in plain English.
Be honest
When B2B Wave may suit you better
If you need quotes, dedicated sales-rep apps, payments and deep accounting or ERP integrations in one system, B2B Wave covers a wider workflow. TradeCatalog stays focused on the catalogue, prices and order requests, and keeps your existing invoicing.
Free, or one Pro plan for your whole business.
Start free.
Put your trade pricing on Pro.
Keep a simple catalogue on Free. Choose Pro when customers need negotiated prices, different price books or planned price rises. Try every Pro feature for 14 days, with no card.
Free
US$0/ month, forever
- Up to 100 products; each variant counts, including hidden and inactive items
- Unlimited team members, trade customers and buyer logins
- Orders, reorder and unlimited order requests
- Standard prices and a whole-account discount or markup
- Product images and spreadsheet imports
- Claude connector and other connected AI apps, including ChatGPT
For a simple range with Standard prices and a discount or markup for each account. Free never expires. Your customers always use it free.
Start freePro
US$39/ month
- Everything in Free
- Customer price books, negotiated prices and pricing rules
- Bulk changes, scheduling and customer price-change emails
- Unlimited products
- WooCommerce and API integrations
- Staff roles, regions and sales reps
- Branded PDF price lists
- Your branding, portal address and custom domain
Keep customer agreements in one place and schedule price rises without preparing a separate list for every buyer. One subscription covers your whole team. Or US$390 a year: two months free. Billed in USD. Tax added where it applies. Cancel any time.
How much cheaper is TradeCatalog than B2B Wave?
TradeCatalog Pro is US$39 a month, or US$390 a year. B2B Wave Pro is listed at £270 a month after an introductory offer. TradeCatalog also has a free plan for up to 100 products.
Are there limits on users or price lists?
Your whole team is included on Free and Pro. Pro adds unlimited customer price books and products; Free includes one Standard price book and up to 100 products.
Can I import from B2B Wave?
Export your products to CSV or Excel and import them. Customer prices need to be set up again; past orders aren’t migrated.
Does TradeCatalog take payments or send invoices?
Keep invoicing in your current system. On Free and Pro, optionally connect Stripe and request payment after confirming the final order total, for a 0.5% TradeCatalog fee plus Stripe fees. Buyers approve the exact charge on their signed-in order page.
Is there an API?
Yes, on Pro, along with ChatGPT and Claude connectors on every plan.
Do buyers need to pay?
No. Buyers always use it free.