For businesses that supply other businesses
One catalogue.
Every customer’s price.
Turn your price list into an online catalogue for your business customers. They see their agreed prices and send you orders.
100 products free. Solo or with a team.
No card. No expiry. Advanced trade pricing on Pro for US$39 a month →
Now in ChatGPT: create and manage your trade catalogue →
Trusted by thousands of happy trade users.
- Customer-specific pricing
- Current availability
- Free for your buyers
Food & drink
The Corner Café’s agreed prices
Espresso beansCOF-BEAN-1K · 1 kg bagIn stock£14.25 ex VAT
Olive oilOIL-OLV-5L · 5 litre tinIn stock£31.50 ex VAT
Pale lagerLAG-330-24 · 24 × 330 mlIn stock£21.60 ex VAT
Built for the range you sell
Your range deserves more than a PDF.
Bakery ingredients, IT equipment, office essentials or specialist parts: give business customers one current view of your products and their prices. It works for a one-person supplier as well as a growing team.
Import productsFrom file to portal
Keep the file you know. Give buyers something better.
Upload your CSV, Excel or PDF price list, match the columns, check every change and publish a searchable catalogue. Next month’s file in the same layout matches itself.
- 01Import
Start with your existing product file.
- 02Map
Match your columns once; they’re remembered.
- 03Check and publish
See new items, price changes and anything missing, then go live.
“We already had everything in a spreadsheet, so we weren’t starting from scratch. Took a bit of tidying up our end, but getting the catalogue in was straightforward.”
LAG-330-24Pale lager, 24 × 330 mlCOF-BEAN-1KEspresso beans, 1 kgOIL-OLV-5LOlive oil, 5 L tinBuilt for real trade pricing
The right price for every account.
Set customer discounts, brand and category rules, or an agreed item price. Each buyer sees the price for their account.
Supplier and customer data stay separate
One explainable price per product
Schedule changes and notify affected buyers
Offers & news buyers see when they log in
“The customer pricing is the best bit for us. Everyone has slightly different terms, so being able to show each account their own prices saves a lot of back and forth.”
For your trade buyers
Find it. Price it.
Order it.
Buyers search by SKU or brand, or just describe what they need: smart search finds the right product as they type, with availability and their account price, then they send an order.
Buying from other suppliers on TradeCatalog too? They search you all at once, pick a category or brand, compare their prices and send every order from one basket. No more flicking between spreadsheets to price a job.
- Smart search finds it as they type
- See the agreed account price
- One basket across all their suppliers
- Send orders without email attachments
Buying from trade suppliers? See if yours is on TradeCatalog →
3 £79.50Example blind fitter pricing a job across three suppliers · Prices exclude tax
Who it is for
Whatever you supply. Whoever you supply.
Sell products to other businesses? Start with your own price list, customer terms and order requests. You can work on your own or invite a team.
- 01
Food, bakery and catering suppliers
Give cafés, bakeries, restaurants and shops their agreed prices for ingredients, cases and catering supplies.
- 02
IT, office and business supplies
Share equipment, accessories and consumables with business accounts. Give each client its own prices or an approved product list for its staff.
- 03
Specialist and trade suppliers
Beauty, cleaning, garden, building or engineering products: help repeat buyers find the right line and send you an order.
- 04
Manufacturers, brands and wholesalers
Make your range searchable for dealers, stockists and contract customers, with the terms you agreed for each account.
Free, or one Pro plan for your whole business.
Start free.
Put your trade pricing on Pro.
Keep a simple catalogue on Free. Choose Pro when customers need negotiated prices, different price books or planned price rises. Try every Pro feature for 14 days, with no card.
Free
US$0/ month, forever
- Up to 100 products; each variant counts, including hidden and inactive items
- Unlimited team members, trade customers and buyer logins
- Orders, reorder and unlimited order requests
- Standard prices and a whole-account discount or markup
- Product images and spreadsheet imports
- Claude connector and other connected AI apps, including ChatGPT
For a simple range with Standard prices and a discount or markup for each account. Free never expires. Your customers always use it free.
Start freePro
US$39/ month
- Everything in Free
- Customer price books, negotiated prices and pricing rules
- Bulk changes, scheduling and customer price-change emails
- Unlimited products
- WooCommerce and API integrations
- Staff roles, regions and sales reps
- Branded PDF price lists
- Your branding, portal address and custom domain
Keep customer agreements in one place and schedule price rises without preparing a separate list for every buyer. One subscription covers your whole team. Or US$390 a year: two months free. Billed in USD. Tax added where it applies. Cancel any time.
Your catalogue, in safe hands.
Built and supported by Happy Webs in Greater Manchester.
Your prices stay private.
Each customer signs in to see their own agreed prices. Your catalogue and customer data stay separate from other suppliers.
How we protect your data →Your data stays yours.
Nightly backups keep a copy of your data. Download your products, customers and orders whenever you need them.
Read our commitments →Real help when you need it.
Need a hand with your price list? Send us the file from the import page. We can check it, fix the import and reply to you.
Talk to TradeCatalog support →Questions
Your questions, answered.
How the catalogue, pricing and orders work.
What is TradeCatalog?
TradeCatalog is an online product catalogue and ordering portal for businesses that supply other businesses. Import your price list, and each customer signs in to search your products, see their agreed prices and send orders. It works for suppliers of bakery ingredients, food and drink, IT and office products, beauty, cleaning, garden and building supplies. Start free with 100 products.
Is TradeCatalog only for building trades?
No. Trade means business-to-business selling here. A bakery supplier, IT distributor, office supplier or beauty brand can use the same catalogue, customer pricing and order requests as a builders’ merchant. You do not need to sell building products or have a large team.
Can each trade customer have different prices?
Yes. Set a percentage off everything for a customer, a percentage off a brand or category, or an agreed fixed price on an item. The most specific rule wins and discounts never stack, so every price can be explained.
How do I get my products and prices in?
Upload a CSV or Excel file, or the PDF price list you send customers, and match your columns (for example "Part No" to SKU). Before anything is saved, you see what will change: new products, price changes with the big ones flagged, and products missing from the file. It understands £ signs, pence such as 12.5p, decimal commas, workbooks with a sheet per range, older .xls files, designed PDF brochures, Shopify and WooCommerce exports, and price lists grouped under section headings. No product codes? It can make them from the names. Only have a scan or a photo of your price list? AI reads the codes and prices off the page for you to check. Import a PDF catalogue and its product photos come too. Next time, a file with the same columns matches itself.
Do customers pay through TradeCatalog?
No. Orders are sent to you and your customer by email and tracked through new, acknowledged, dispatched and completed. You keep your invoicing and account terms. Optionally offer a Stripe payment after confirming the final total, for a 0.5% platform fee plus Stripe fees.
How much does it cost?
Free includes up to 100 products, unlimited team members, customers, orders and connected AI apps. Pro is US$39 a month or US$390 a year, with advanced trade pricing, unlimited products and API integrations for your whole business. No card is needed for Free. Tax is added where it applies.
What happens at the Free product limit?
Your existing products, customer prices and orders keep working. Free includes 100 products, counting each SKU and including hidden or inactive items. You can edit, delete and export products. Adding products beyond the allowance needs Pro. We never delete your catalogue when a paid plan ends.
More questions about your catalogue
Can I connect my existing Shopify or WooCommerce store?
You can import Shopify and WooCommerce product exports on every plan. On Pro, owners can connect WooCommerce by approving read-only access in their own store, choose products in a preview, and keep their details, images and availability updated about every 30 minutes. TradeCatalog keeps your trade prices separate. Orders do not reserve or reduce stock in either system. The Shopify app has been submitted for review and is not publicly available yet; Shopify file imports work today. See the store connection guide in our docs.
Is TradeCatalog a B2B ordering portal?
Yes. You might call it a B2B portal, wholesale ordering portal, dealer portal or online trade catalogue. Each business customer, whether a café, bakery, office, stockist or installer, signs in to see their own agreed prices and orders by product code with their PO number. Minimum order quantities are set per product. Orders come to you, and you invoice as you do today.
How is it different from emailing a spreadsheet or PDF price list?
Customers search one up-to-date catalogue by SKU, manufacturer reference, brand or category instead of hunting through attachments, and they only ever see their own prices. When prices change, each customer is emailed only the lines that affect them, with old and new prices.
Can customers find a product without knowing your part number?
Yes. Smart search finds products by what they are, not just the exact words in your list: “locking nut” finds a Nyloc nut and “screw into wood” finds coach screws. The best matches drop down as they type, with their photo and the customer’s own price, and part numbers still come first. Your team gets the same search, which helps across large ranges. Each customer only ever sees the products they’re allowed to see.
Can a client’s staff order only from an approved list?
Yes. Set a customer account to approved list only and choose the products on it. Everyone who orders for that client, such as each site of a hotel group, school or facilities firm, signs in with their own login and sees only those products at the prices you agreed. Each order shows who placed it.
Can I see exactly what a customer sees?
Yes. Choose any customer on your Products page to see the catalogue as they do: only the products they can see, at their price, with the reason beside it (account discount, category or brand discount, or an agreed fixed price).
What happens when my prices go up?
Create a price change from a new spreadsheet or a percentage rise, preview who is affected, and schedule it for a date such as the 1st of the month. It switches over automatically on that day, and customers can download their own price list at any time.
Where is my data stored?
Each business gets its own database, placed in the Cloudflare region nearest you: Western Europe for UK businesses, North America for the US and Canada, Oceania for Australia and New Zealand. It is backed up every night and backups are kept for 90 days. You can download everything or delete your workspace at any time.
Can I use it on my own, or with a team?
Yes. A one-person supplier can start on Free with up to 100 products, Standard prices, a whole-account discount or markup, and orders. Invite colleagues whenever you need them, with no charge per person. Everyone gets their own sign-in; owners manage access and billing. Customers have separate buyer access and see only their own account prices.
Who makes TradeCatalog?
TradeCatalog is built and run by Happy Webs Limited, a software studio in Tameside, Greater Manchester, UK, that builds systems for fabricators, door firms and manufacturers.
Ready when you are
Try Pro for 14 days. No card.
Then stay on Free for up to 100 products, or upgrade. Your team, customer prices and orders are included either way.