TradeCatalog vs B2B Wave
A focused catalog. Or a wider wholesale system.
B2B Wave is a broader wholesale option with rep tools and connected workflows. TradeCatalog focuses on searchable products, account prices and order requests for teams keeping their existing invoicing process.
Trusted by thousands of happy trade users.
Free catalog for 100 products · Advanced trade pricing on Pro for US$39 a month · Your whole team included
The practical differences
Compare the work you do.
Published pricing
B2B Wave lists Pro at £270 GBP/month, with a £135/month introductory offer for the first three months. Pro lists 20,000 products, 10 users and 20 customer price lists. Enterprise is quoted. Confirm the offer, taxes and any add-ons with B2B Wave.
Checked 27 September 2026. Competitor figures stay in the published currency; the currency selector changes TradeCatalog’s subscription price only. View official sources →
| What you need | TradeCatalog | B2B Wave |
|---|---|---|
| Subscription | Free for 100 products; Pro US$39/month. No introductory price increase. | Pro: £270 GBP/month; current introductory offer £135/month for three months. |
| Account prices | Whole-account discounts on Free; negotiated item prices and price books on Pro. | Customer price lists and customer-specific product prices. |
| Team and range | Unlimited team members and trade customers on both plans. Free includes 100 products; Pro has no product limit. | Pro: 10 users, 20,000 products and 20 customer price lists. |
| Ordering | Order requests, email confirmations and status updates. No quote workflow. | Orders and quotes, with dedicated sales rep apps. |
| Connected systems | Spreadsheet import and export, and a REST API on Pro. No direct ERP or accounting sync. | Integrations and API, including accounting and commerce connections. |
| Buyer documents | Searchable portal, customer CSV downloads, and PDF price lists on Pro. | PDF catalog generation alongside the online catalog. |
Based on the official documentation linked below. Features and plans can change.
Why choose TradeCatalog?
One predictable plan.
Free includes 100 products and your whole team. Pro adds customer price books, pricing rules, scheduled changes, unlimited products and API integrations, at one price for your business.
Keep prices personal.
Set account discounts and fixed item agreements. Schedule list-price changes and notify affected buyers of their own old and new prices.
Keep your existing process.
Receive clear order requests while your team continues confirming availability, invoicing and collecting payment in its usual tools.
Choose for your business
Pick the right amount
of software.
Choose TradeCatalog if…
Your main problem is distributing price lists and maintaining customer agreements. You want a focused portal with unlimited team access and do not need system integrations.
Consider B2B Wave if…
You want an all-round wholesale platform with quotes, rep apps, PDF catalogs and connected systems. Its broader workflow may justify the additional subscription cost.
Read their documentation →Switching over
Switch in
three steps.
- Import your products.
Upload CSV, Excel or a PDF price list, match the columns and check every row before anything is saved.
- Set account prices.
Add a whole-account discount on Free. Use Pro for negotiated item prices, price books and pricing rules.
- Invite your buyers.
Give customers a link to search, check their prices and send orders.
HX-8510Hex bolt, zinc platedM8 × 50 mm · box of 100WA-1030Flat washerM10 · zinc platedDR-06-HSSHSS drill bit6 mm · eachIllustrative products. Import your own range, references and selling units.
Free, or one Pro plan for your whole business.
Start free.
Put your trade pricing on Pro.
Keep a simple catalog on Free. Choose Pro when customers need negotiated prices, different price books or planned price rises. Try every Pro feature for 14 days, with no card.
Free
US$0/ month, forever
- Up to 100 products; each variant counts, including hidden and inactive items
- Unlimited team members, trade customers and buyer logins
- Orders, reorder and unlimited order requests
- Standard prices and a whole-account discount or markup
- Product images and spreadsheet imports
- Claude connector and other connected AI apps, including ChatGPT
For a simple range with Standard prices and a discount or markup for each account. Free never expires. Your customers always use it free.
Start freePro
US$39/ month
- Everything in Free
- Customer price books, negotiated prices and pricing rules
- Bulk changes, scheduling and customer price-change emails
- Unlimited products
- WooCommerce and API integrations
- Staff roles, regions and sales reps
- Branded PDF price lists
- Your branding, portal address and custom domain
Keep customer agreements in one place and schedule price rises without preparing a separate list for every buyer. One subscription covers your whole team. Or US$390 a year: two months free. Billed in USD. Tax added where it applies. Cancel any time.
A few useful answers
Before you switch.
Sending price lists by email today?
Compare two price lists free →
Buying from trade businesses?
Find your supplier →
Is B2B Wave an all-rounder?
It covers a broader wholesale workflow than TradeCatalog, including quotes, sales rep tools and integrations. That makes it worth evaluating when you want more of your sales operation in one platform.
Can I connect TradeCatalog directly to my ERP?
No. TradeCatalog uses spreadsheet imports and exports. If automated synchronization is essential, check B2B Wave’s supported integration and the data it transfers.
Can I move an existing product list?
You can import a suitable CSV or Excel file into TradeCatalog. Check the columns and product details, recreate customer price agreements, and test a buyer account before inviting customers. Existing orders and integrations are not automatically migrated.
Does this replace my invoicing or accounting software?
No. Customers send order requests and your team confirms availability and the final total. Keep your own invoicing and account terms. Free and Pro also offer optional Stripe payments after you confirm the total, for a 0.5% TradeCatalog fee plus Stripe fees.
Can my team manage the catalog together?
Yes. Invite your team to the same business workspace. Each person has their own sign-in. Team members manage products, prices, customers and orders. Owners also manage team access and billing. Customers have separate buyer access.
Can my customers order from their other suppliers in the same place?
Yes. A buyer whose other suppliers also use TradeCatalog signs in once and searches all of them together, by product, category or brand, with each supplier’s price for their account. They fill one cart and send it together: each supplier gets its own order. No supplier sees another supplier’s prices or orders.
What does the monthly plan cover?
A new workspace starts with 14 days of Pro and no card. After that, Free includes 100 products and unlimited team members, trade customers, buyer logins and orders, with no expiration. Pro adds advanced trade pricing, unlimited products and API integrations for one business price. You pay in GBP, USD, EUR, AUD or CAD, depending on where you are; tax is added at checkout where it applies.
Sources & review
Reviewed 27 September 2026. This comparison is written by TradeCatalog. Check the provider’s current documentation before choosing.